The incumbent will be responsible for Brand Management and the hospital's marketing. These include but are not limited to:
Responsibilities and Duties:
- Actively participate in hospital marketing and communication campaigns and initiatives
- Planning, Organizing and Rolling Out of Brand Activation events
- Performing PR on print and digital platforms as approved by management
- Actively participate in GP visits and introduction of specialists to GPs
- Ensuring all Marketing collateral, promotional material and corporate merchandise are aligned to the Busamed Brand Manual
- Liaise with internal and external clients, such as staff, doctors and patients
- Actively partnering with HR on staff events
- Actively driving and partnering with other stakeholders on CSI initiatives
- Regularly perform patient satisfaction surveys and submit regular reports to management
- Plan and control the specific marketing budget
- Researching and implementing new and appropriate marketing strategies
- Build and maintain relationships with Doctors (Internal and External)
- Actively promote the hospital and relations and services and Doctors
- Actively drive and promote the CME/CPD program
- Implement and maintain the staff newsletter
