Marketing Manager will be responsible for the Internal and External marketing of the hospital and Brand Management
Responsibilities:
- Drive the implementation of marketing strategies
- Actively participate in hospital marketing and communication campaigns and initiatives
- Planning, Organizing and Rolling Out of Brand Activation events
- Performing PR on print and digital platforms as approved by management
- Actively participate in GP visits and introduction of specialists to GP’s
- Ensuring that all Marketing collateral, promotional material and corporate merchandise are aligned to the Busamed Brand Manual
- Liaise with internal and external clients, such as staff, doctors and patients
- Actively partnering with HR on staff events
- Actively promote the hospital services and specialists
- Actively drive and promote the CME/CPD program
- Actively driving and partnering with other stakeholders on CSI initiatives
- Plan and control the specific marketing budget
- Researching and implementing new and appropriate marketing strategies
- Build and maintain relationships with Doctors (Internal and External)
- Implement and maintain the staff newsletter
