The incumbent will be responsible for Brand Management and the hospital's marketing. These include but are not limited to:
- Actively participate in hospital marketing and communication campaigns and initiatives
- Planning, Organizing and Rolling Out of Brand Activation events.
- Performing PR on print and digital platforms as approved by management.
- Actively participate in GP visits and introduction of specialists to GPs.
- Ensuring all Marketing collateral, promotional material and corporate merchandise are aligned to the Busamed Brand Manual.
- Liaise with internal and external clients, such as staff, doctors and patients.
- Actively partnering with HR on staff events.
- Actively driving and partnering with other stakeholders on CSI initiatives.
- Regularly perform patient satisfaction surveys and submit regular reports to management.
- Plan and control the specific marketing budget.
- Researching and implementing new and appropriate marketing strategies
- Build and maintain relationships with Doctors (Internal and External)
- Actively promote the hospital and relations and services and Doctors
- Actively drive and promote the CME/CPD program.
- Implement and maintain the staff newsletter.
